Cow & Gate, one of the UK's biggest baby and toddler brands, has shifted its entire consumer PR work to Frank PR and launched a major campaign promoting toddler nutrition. So said the press release back in 2016 on PR Week And so the PR machine cranked into action; millions spent on Continue Reading
Hunting for the Truth: Birth in the Age of Fake News
This week there has some been some very random, and very mysterious news headlines in the media. Without warning, the media began reporting that the Royal College of Midwives was no longer going to be promoting 'normal birth'. None of the offending journalists seemed bothered by the fact that this Continue Reading
Breastfeeding: The UK’s First Report Card
The general concensus for our end of term report is that opt-quoted phrase, Could do better The teachers are the World Breastfeeding Trends Initiative, 'a collaborative national assessment of the implementation of key policies and programmes from the WHO’s Global Strategy for Infant and Young Continue Reading
The Roar Behind The Silence, edited by Soo Downe and Sheena Byrom
When I first discovered Sheena Byrom, I had no idea she was the midwifery queen of Twitter, passionate and expert in bringing mothers, midwives and all interested in maternity care together to debate, share and raise their voices in unison. She was the author of 'Catching Babies', a life story of a Continue Reading
Post Traumatic Stress Disorder
The debilitating symptoms of PTSD are often mistaken for postnatal depression. Milli Hill investigates the causes of this trauma and what needs to be done to raise awareness and provide support for the parents Continue Reading
RCM Reports new Doula UK Initiative
During World Doula Week, a new doula initiative is announced. Reported here by the Royal College of Midwives - doulas are working to provide support to those most in need. http://www.rcm.org.uk/midwives/news/new-doula-initiative-is-announced/ Continue Reading
Getting Between the Sheets of the Bed-Sharing Debate
In the true spirit of this site, we'd like to make sure our readers have access to the facts about bed-sharing - especially in the light of press coverage about the SWISS study. A couple of facts: A cot death means a death in a cot - not in the parental bed. The correct term is SIDS - Sudden Infant Continue Reading